The use of predefined rules to trigger email messages and personalize your messages based on specific actions customers take or don’t take, using email or marketing automation software. Some examples include when you automate welcome emails sent when a customer signs up for a mailing list, similar product recommendations after a user has bought from your site, or a quick reminder that the customer placed something in their cart but never finished checking out. Email automation takes repetitive tasks off your to-do list to free up your time for other valuable tasks, such as responding to customer questions. It can help customers learn more about your brand, encourage them to keep coming back, or remind them of why they bought from you in the first place.
As a marketer or business owner, you’d like to stay connected to your customers. Email automation is a powerful marketing automation tool that lets you send the right message to the right people at the right time, using automated workflows, which is extremely effective for lead nurturing, and ultimatly, to drive sales from potential customers as well as existing ones.
Email automation is a way to create emails that reach the right people with the right message at the right moment—without doing the work every time, sending automated messages leveraging a marketing automation tool. When you link your website analytics with your email marketing platform, you can target people based on behavior, preferences, and previous sales. Then you can personalize each customer’s experience and increase the relevance of your automated campaigns.